Under
the patronage of Prof. Yasser Magdy Hatata, President of Fayoum University,
Prof. Assem El-Essawy, Vice President for Community Service and Environmental
Development, attended a workshop entitled "Writing Media News." The
workshop was presented by journalist Mohamed Sayed Mandour, Managing Editor of
Sada El-Balad website and former advisor to the Minister of Culture, and took
place on Sunday, April 26, 2026, at the Central Library.
Also in
attendance were Prof. Salah Hashem, Dean of the Faculty of Social Work; Prof.
Lamia Ibrahim, Dean of the Faculty of Dentistry; Ms. Hala Abdel Rahman
El-Swaify, Director General of the General Administration for Public Relations
and Media; Mr. Abdel Nasser Bakry, Director General of the General
Administration for Community Service and Environmental Development; and other
administrators.
Prof.
Assem El-Essawy emphasized the importance of media in shaping public awareness
and conveying the image of academic institutions to the public. He explained
that the workshop reflects Fayoum University's commitment to developing the
skills of its media professionals, thereby contributing to improving the
quality of media output from the university's various departments.
During
the workshop, journalist Mohamed Mandour thanked Fayoum University for its
excellent organization and warm welcome. He explained that media is
fundamentally about news, and crafting a news story is not merely a casual
account of an event, but a meticulous process aimed at conveying the event from
reality to the reader's consciousness in the fastest and most truthful way
possible. This enhances the institution's public image and builds mutual trust
between the institution and its audience.
He
emphasized the importance of adhering to academic and visual identity when
crafting news stories and avoiding exaggeration. He also stressed the need to
review sources and coordinate with the Public Relations and Media Department to
ensure the media vision aligns with the institution's objectives.
Furthermore,
he discussed the rules of journalistic writing, its requirements, and how to
utilize numbers, dates, and names. He also highlighted the skills necessary to
write a compelling news story that engages the reader without boring them. Such
a story should be concise, engaging, and accurate, while avoiding ambiguity or
exaggeration.
